Apple Developing Budget-Friendly Plastic Apple Watch SE for Kids
Apple is currently developing a new, more affordable plastic version of its Apple Watch SE, designed specifically for younger users. This initiative comes in response to the increasing number of schools banning mobile phones, making the smartwatch an appealing alternative for children.New Features and Target Market
The upcoming plastic Apple Watch SE is aimed at providing a cost-effective and kid-friendly option. Unlike its predecessors, this version will feature a plastic shell, which is expected to lower production costs and retail prices. Additionally, Apple plans to offer this model in bright, vibrant colors to attract children and teenagers.
Despite not being part of the recent product launch, this plastic SE model remains in development, with a potential release slated for next year, according to Bloomberg’s Mark Gurman. The introduction of this model aligns with the growing trend of schools restricting phone use, offering parents a way for their children to stay connected while complying with school policies.
Addressing Manufacturing and Performance Challenges
Apple has encountered some manufacturing hurdles with the transition to plastic, including cost and quality issues. However, with the recent shift from steel to titanium in higher-end models, Apple is now focusing on overcoming these challenges. An upgrade to the processor is also anticipated, updating the device from its current 2020-era performance.
Integration with Apple’s Watch for Kids Feature
The new SE model may also integrate with Apple’s recently launched **Apple Watch for Kids** feature, introduced in India in July. This feature allows parents to manage their child’s smartwatch without needing an iPhone, providing a safer, more controlled digital experience. Key features include:
– Approved Contacts Management: Parents can control who their children can call and message.
– Location Tracking: Parents can monitor their child’s whereabouts.
– Health and Activity Goals: Customizable goals for physical activity and wellness.
– Schooltime Mode: Restricts app access during school hours to minimize distractions.
Market Impact
With schools increasingly banning phones, Apple’s timing could not be better. By offering a more affordable, colorful, and kid-friendly Apple Watch SE, Apple is positioning itself to attract parents looking for a connected alternative that avoids the potential pitfalls of smartphones. The plastic SE watch could hit the market in 2024, following the resolution of its current manufacturing issues.
This development could signify a major shift in Apple’s wearable strategy, expanding its appeal to younger audiences and strengthening its presence in the family tech market.
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